The biggest underlying question in Political Psychology relates to what a party must do to change the opinion of its opponent’s supporters. The answer is that people have to know the truth for themselves, and no amount of debate on television can change that fundamental fact. It is virtually impossible to change minds based on the polarized political polemic we see from the talking heads on television these days.
Holding a political position is based on experience. No rational argument is going to change someone’s mind when they know better.
by Skip Conover
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