In 1951, a psychologist named Solomon Asch wanted to find out more about the psychology of human conformity and decision making. …
So what happened when the experimenter asked which line is the right match? Approximately 25% of the participants went with their initial response. The remaining 75% chose to conform to the rest of the group.
Apparently, people conform for two main reasons: because they want to fit in with the group (normative influence) and because they believe the group is better informed than they are (informational influence).
by Zainab Zeb
See on www.archetypeinaction.com