In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies.
Walsh shares some of the latest cutting-edge ideas, which – just like the “Mad Men” campaigns of old – are as much art as advertising.
Look, up in the sky, it’s a plane; it’s a bird; no, it’s Pi!
See on www.archetypeinaction.com