4 New & Novel Approaches to Guerilla Marketing

See on Scoop.itArchetype in Action

In the past, guerilla marketing – the unconventional and creative use of traditional marketing tools like stickers, print ads and billboards – has been an effective means of jolting public awareness. Today, however, innovation in guerilla techniques is essential. From flash mobs to viral marketing campaigns, successful advertising requires new twists and surprising uses of old tools and strategies.

Walsh shares some of the latest cutting-edge ideas, which – just like the “Mad Men” campaigns of old – are as much art as advertising.

Skip_Conover‘s insight:

Look, up in the sky, it’s a plane; it’s a bird; no, it’s Pi!

See on www.archetypeinaction.com

If you enjoyed this post, make sure you subscribe to my RSS feed!
EmailFacebookTwitterStumbleUponWordPressGoogle GmailYahoo MailDeliciousLinkedInMySpaceShare
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *